Your best friend in the store

With a customized profile directly linked to existing self-scanning platforms, EasyScanning helps you track allergens and preferences in real time—right at the moment of scanning.

Concerns about allergies, gluten, lactose, and other food sensitivities are a thing of the past. EasyScanning takes care of it for you, giving you a smooth, simple, and above all, safe shopping experience.

A safer food experience starts with EasyScanning.

Scan smarter – Work safer

EasyScanning offers a smarter and more secure scanning experience.

Manually searching for allergens, preferences, or intolerances on the back of product packaging is both time-consuming and prone to error. EasyScanning eliminates uncertainty.

Our intelligent comparison engine analyzes the scanned product in real time and matches it to your personalized profile. If a product does not meet your needs, you will immediately receive a clear warning, so you can make confident and informed decisions.

With access to an extensive product catalog of over 300,000+ items, you can quickly determine whether a product is suitable for yourself or someone close to you, whether it be family, friends, or colleagues.

Why EasyScan?

When self-scanning was first introduced, both stores and customers became more independent and efficient. But the technology can do much more than that.

EasyScan takes self-scanning one step further by tailoring your entire shopping experience, from the first product scanned to the completed purchase. By starting with your individual circumstances, we ensure that what you put in your bag is actually right for you—or the person you are shopping for—safely, easily, and without guesswork.

With EasyScan, self-scanning becomes not only faster, but also smarter and more secure.

Self-scanning that helps you avoid allergies, intolerances, and unwanted ingredients

Shop smarter and free up time for other things

A tailor-made experience, customized for each consumer

What do our partners say?

"Finally, a super app for those of us with allergies."

“EasyScanning makes it easy to shop right. This is a service that really simplifies everyday life and solves a concrete problem for many people. It is also a clear example of the type of digital solutions we see a growing need for – simple for the user, but with high technical precision and clear social benefits at its core.”

"What incredible support in everyday life for those of us with food allergies! It feels safe, simple, and secure!"

How does EasyScan work?

This section explains the step-by-step process and helps users understand how to get started and get the most out of our service.

Step one: Getting started

Start by downloading our app from the App Store or Google Play.
Choose how you want to log in – as a guest, with Mobile BankID, or via email.

Once you are logged in, you can easily customize your own profile. Select which allergens, preferences, and intolerances you want to avoid, and finish by saving your profile.

Step two: Add more

Are there allergies in the family, a dinner party to plan, or snacks to take to work? No worries. With EasyScanning, you can easily add more profiles and customize them as needed.

Create an additional profile, name it, and customize which allergens, preferences, and intolerances should be avoided. Save the profile and start scanning. We can compare a product against multiple profiles simultaneously, so you can quickly see if it is suitable for everyone.

No longer shopping for that person? No problem there either. You can deactivate or delete an added profile at any time, so you won't receive any further alerts.

Step three: Completion

Now you're ready!

You can start scanning products in your various grocery stores and receive alerts in real time. EasyScanning helps you actively exclude products that do not meet your own or someone else's individual profile.

Scan smarter, shop more securely, and make the right decisions right in the store.

Our vision is clear

Meet our founder, Joel.

From an early age, Joel worked in stores and quickly noticed how many customers had difficulty finding the right products. Reading ingredient lists was often time-consuming, both for consumers and store staff. In many cases, guesswork took precedence over facts, which did not create the sense of security that consumers deserve.

In addition to his experience in retail, Joel has also experienced the consequences of allergies firsthand. With his own allergies and a family member with a severe nut allergy, he knows how quickly things can go wrong and what the consequences can be. He has seen it, experienced it, and knows how important it is to have the right information available at the right moment.

The vision behind EasyScanning is simple but vital:
It should never happen again.
Not to Joel, his family member, or any other consumer with allergies, intolerances, or preferences.